How to Play Sell Outs

Basic Rules

Set Up

To start off, shuffle each card pile separately and place the cards within easy reach of everyone.
Each player draws three Product cards and five Feature cards.
The player who most recently purchased something will be the first Customer.

The Round

The Customer flips over one Problem card, reading the prompt aloud.

The other players (Salespersons) will play one Product card and one Feature card face down in front of them. They will then pick one Feature card at random from the deck and also place it face down (no peeking!) with the others.

The Pitches

Starting to the Customer’s left, the players will give their sales pitches, flipping over their cards as they are mentioned. The order of which the Features are revealed is entirely up to the Salesperson. The Features could apply to the Product, or even be effects of using it! The Salespersons want to explain how their Product will be the best solution to the Customer’s Problem. Once one sales pitch ends, the next Salesperson presents. This goes on until the round gets back to the Customer, who then chooses the pitch that best solves the Problem denoted on their Problem card. The Problem card is then awarded to the Salesperson, and the player to the Customer’s left becomes the new Customer. After each round, the players will draw new cards back up to three Products and five Features, while discarding their used cards.

Winning The Game

After each player has gotten to be the Customer three times, the game ends and the player with the most Problem cards wins!

Special Cards

Certain cards are different than the others; cards with blanks on them for example. Refer to the card itself for specific instructions on how to proceed. Cards with ellipsis (…) indicate that this is where your product name fits in. (Ex. … of Power! – Would become the Boeing 747 of Power!)

NOTE: It’s possible to run into issues that these rules don’t address. DON’T LET THAT RUIN THE FUN! Quickly make up a ruling that everyone agrees on and play on. If you can’t decide as a group, the game owner gets the final say.

ADD’L NOTE: Remember, the text on the cards can be interpreted in many ways. (Ex. Ring could be a piece of hand jewelry, a circus/wrestling ring, a telephone call, or extra things we haven’t even thought of!)

Variant Rules

Sell Outs can be played in tons of fun ways, and we’re always coming up with new ones.


Too many players? Team up, combine your hands and make your buying decisions and pitches together!


Players do not reveal the cards they play.
During the pitch, players can lie about modifiers, or be completely honest. (If you have bad feature cards, you might want to make your product more appealing this way).
The Customer can either buy a product, or call false advertising on a player.
If the Customer calls false advertising, the accused player reveals their feature cards, and if they had indeed lied during their pitch the customer keeps the problem card. If the player did not lie, that player gets the problem card.


Grab some poker chips or other tokens you have a lot of available. This is now money-bucks.
Everyone takes three money-bucks to start with.
Every time you become the Customer, you collect your salary, equal to 3 money + one for each product you have sold so far during the game. (Hide money because it can have an affect on the sale.)
Players must reveal the product’s price at some point during the pitch.
Instead of winning the problem card, when the Customer buys the product, they must pay the price given to the player, and the problem card may be discarded.
The Customer takes the product and feature cards.
Problem cards equal 3 money-bucks.
The player with the most money-bucks wins!


Instead of drawing one random feature card during your pitch, draw two. You can play one or both features on your own card. If you hold on to one, you can play it on another player’s product during their pitch.


Hold on to the products you buy. Add these products to your options of products to sell to other players. If playing with the Greedy variant, you must indicate that it is USED.


Haggle! The rules of the haggle are up to you! You can choose to allow anything to be offered in a haggle. Want to spend $2, one point, another card from your hand, and a backrub instead of pay that $6 price tag? Who are we to judge? (To be combined with Greedy Sell Outs)


Make up your own rules variant, or play a different way altogether! You own the game, it’s your responsibility now.


Have the customer draw some products for their problem, and choose one. Each merchant then has a chance to apply features to the product and sell the same product to the customer.


Draw your product and features cards at random, and sell whatever you draw!


Use only features from your hand


Ignore the regular rules.
Play Cards Against Humanity style, except use products instead of black cards, and features in place of white cards.


Ignore the regular rules.
Play Superfight style, except you are the fighter, and your product is your weapon.


Hold onto all of your cards unless you sell one.
Do not draw new ones when you sell one.
Play until someone runs out of cards.

How to Play Sell Outs – Traveling Salesman Edition


Separate the products and features, and shuffle each pile.

Each player draws three product cards and three feature cards to form their hand.

The player who bought something most recently is the first customer.

The Round

The customer chooses a problem from the problems list, and reads it to the other players. The other players choose one product and one feature card (choosing either side) from their hand to pitch to the customer.

The Pitches

Starting with the player to the customer’s left, that player pitches their product to the customer. The player draws a random feature to add to their product during their pitch (again, choosing either side). Continue until all other players have given their pitch.

End Of The Round

The customer chooses the product they believe best solves their problem. That product’s player discards the cards they used for their pitch, without refilling their hand. That player is the next customer.

The other players pick up their product card and one of the feature cards they used and add them back to their hands. Discard the extra feature.

If there are no feature cards available for drawing, shuffle the discarded feature pile and use it as the new draw pile.


You win when you’ve run out of product cards!